The HUP (Croatian Employer's Association) sponsored the Digital Transformation lecture entitled "Digital or Death?" on the subject of digital transformation, attended by many Croatian entrepreneurs and employers. The lecture was held Ph.D. Ira Kaufman, a global digital marketing expert with a doctorate under the supervision of Dr. Philip Kotler, with the help of his partner Sam Rasoul, [...]
There is a generational gap in the media landscape between Millennials and Executives, said Ira Kaufman, CEO of digital strategy company, Entwine Digital. Speaking at the digital disruption conference, Daze of Disruption in Sydney, Kaufman explained to the audience how the digital landscape has very different values to the traditional landscape. “The world of [...]
“Digital disruption is not only a possibility for your company’s future but the only possibility.”James McQuivey Here’s the snapshot from Forester Research’s major study, The Future of Business is Digital In 17 industry sectors from insurance bracket [86%] to industrial products [60%] executives agree that digital technologies will disrupt their business in the next [...]
All roads and transactions lead to digital. As pundits pontificate about the future for digital marketing, we see trends being compiled across the internet. These predictions focus on consequences external to the company –explosion of data, changes in technology, integrated analytics and new consumer experience. For the executive, this data is somewhat distracting and [...]
Digital is changing the way business operates, forever altering the content of messaging, control over brand, interaction with customers, and communication with stakeholders. We are all, to some degree, students of the digital evolution – executives and non-profit managers, owners and entrepreneurs. Below Ira Kaufman and Chris Horton discuss how clarifying and aligning an organisation [...]
How can we prepare executives and managers to navigate the disruptions and respond to the opportunities offered by the digital revolution? A recent Forester study highlights a fundamental paradox faced by senior management: “Today's executives know digital is a threat. More than 90% of global business executives believe digital will disrupt their business in [...]
Everyone acknowledges the global business environment is dynamically changing with the adoption of digital technologies, globalization of the marketplace, and changes in the global workforce (75% of the workforce will be Millennials by 2025). As organizations respond to rapid-fire changes in the global digital business environment, they are forced to restructure to compete and [...]
Digital Transformation - A Seven Step Roadmap by Ira Kaufman During the first decade of the 21st century, we experienced the Social Marketing Revolution. In 2007, with launch of the iPhone, mobile exploded into a major force in marketing. As this treasure trove of data began to be collected and analyzed, Big Data emerged [...]
New B2B buyer’s research and decision process is very much involved with social/digital media. Therefore the development of a B2B/ B2G Digital Marketing Strategy is a necessary next step.
Everyone who has watched TV or read a magazine or a newspaper has experienced many brands. But how do you really get an understanding of the elements that create a brand? We know that the brand is valuable asset for the success of a business. It creates and delivers value to your target market. [...]
