Beware the Minefields to Digital Transformation!
As Digital Transformation (DX) is this year’s corporate buzzword, let’s take a quick snapshot of the digital landscape from the perch of a senior executive. SNAPSHOT [...]
Digital Transformation Accelerator: Where Transformation Begins and is Sustained
Businesses globally share the challenge- How to adapt their organization to facilitate Digital Transformation? Where does change begin? Digital Transformation is the key phrase among senior leadership. It manifests in organizations under many different names: Digital Transformation Accelerator,Rapid Innovation Unit, Digital Services Unit, Digital Acceleration Team, and Digital Transformation Unit. The nature of this manifestation can be an internal [...]
Driving Digital Transformation
Where Digital Meets Cultural Transformation - Driving Digital Transformation 1. STRATEGIC PLANNING - "We impact organizations using digital to shift your thinking and acquire new mindsets." Transitioning into the global digital marketplace, companies need to foster an environment where their Values & Purpose are aligned with leadership. Entwine's team enhances strategic planning as it [...]
Digital or Death! Six Priorities for Digital Transformation or Face Extinction
“Digital disruption is not only a possibility for your company’s future but the only possibility.”James McQuivey Here’s the snapshot from Forester Research’s major study, The Future of Business is Digital In 17 industry sectors from insurance bracket [86%] to industrial products [60%] executives agree that digital technologies will disrupt their business in the next [...]
Are You Asking the Right Questions about Digital Transformation?
All roads and transactions lead to digital. As pundits pontificate about the future for digital marketing, we see trends being compiled across the internet. These predictions focus on consequences external to the company –explosion of data, changes in technology, integrated analytics and new consumer experience. For the executive, this data is somewhat distracting and [...]
Navigating the Executive’s Digital Paradoxes
How can we prepare executives and managers to navigate the disruptions and respond to the opportunities offered by the digital revolution? A recent Forester study highlights a fundamental paradox faced by senior management: “Today's executives know digital is a threat. More than 90% of global business executives believe digital will disrupt their business in [...]
Who’s Preparing the 3+ Million Digital Marketing Managers Needed by 2018?
Everyone acknowledges the global business environment is dynamically changing with the adoption of digital technologies, globalization of the marketplace, and changes in the global workforce (75% of the workforce will be Millennials by 2025). As organizations respond to rapid-fire changes in the global digital business environment, they are forced to restructure to compete and [...]
Digital Transformation – A Seven Step Roadmap
Digital Transformation - A Seven Step Roadmap by Ira Kaufman During the first decade of the 21st century, we experienced the Social Marketing Revolution. In 2007, with launch of the iPhone, mobile exploded into a major force in marketing. As this treasure trove of data began to be collected and analyzed, Big Data emerged [...]
New B2B Buyer… Requires B2B Digital Marketing Strategy
New B2B buyer’s research and decision process is very much involved with social/digital media. Therefore the development of a B2B/ B2G Digital Marketing Strategy is a necessary next step.
A Brand Called “Me”
Everyone who has watched TV or read a magazine or a newspaper has experienced many brands. But how do you really get an understanding of the elements that create a brand? We know that the brand is valuable asset for the success of a business. It creates and delivers value to your target market. [...]