Digital Marketing synergizes social media with other media channels to realize ROI. Many companies launch into social and mobile media without creating a strategy. The old school marketers are transaction oriented. Their strategy is to buy more media eyeballs, potentially creating “buzz” and sales. The new media marketers are customer focused, [...]
Clients generally have unrealistic expectations of a integrated digital marketing strategy. They expect results immediately or within the first 3-6 months. We prepare our clients for real expectations by reviewing a Digital Marketing Timeline. An Integrated Digital Marketing strategy has five stages during a 27+ month period. (note: the timeline can [...]
To be successful at social media you need to have a plan. As the publisher, you control the power to distribute your content through digital media platforms such as blogs, mobile, Facebook, YouTube and Twitter. Most businesspersons are overwhelmed with all the options and how to implement them. These six steps [...]
Healthcare professionals and marketing consultants converged in New York City this month to attend Social Communications & Healthcare; Case Studies and Roundtables, a conference hosted by Business Development Institute. Ira Kaufman, President of Entwine Inc, and I were honored to have been chosen to Moderate Roundtable discussions. Hospitals, non-profits, pharmaceutical companies [...]
Patient Touchpoint Strategy Patient touchpoints or interactions with health care facility and professionals define patient centered care. They determine the total patient experience and satisfaction, affecting not only the clinical tasks but patient outcomes. With the growth of online and social media, healthcare administrators have new tools to evaluate and effect [...]
‘Prove to me social media works!’ That is the cry of many businesspeople when challenged by the hype of Twitter and Facebook. The answer will not come simply from growing social media followers. Rather, it will come from the effect social media has on expanding and converting your company’s touchpoints. The [...]
To listen to the blogosphere you would think the 30-second TV spot is toast -- no longer relevant. It’s not toast and those spots still work. Advertising – TV or otherwise still has its place and value in an integrated media marketing strategy. It’s easy to know what to do with a TV ad. Advertisers [...]
The vast changes in media have triggered a revolution in marketing. Rupert Murdoch noted it in 2006. “To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, [...]
Who’s following You? Have you looked in the mirror lately? What’s the fastest growing marketing tool for businesses today? It’s Social Media, and did I mention it’s free? We call it BIZ2.0. It’s a new way of thinking and doing business. For simplicity let’s focus on three of the [...]
