Before designing a Digital Strategy, my clients often ask the “million dollar” question — “How do I know Digital Media works?”My response is simple –there are no guarantees in this world. But if I had the answer, I would own the most prolific global digital agency. Rather, I suggest addressing [...]
Becoming Digitally Competitive Every executive acknowledges the digital revolution. They passively explore and search, observe and download. But what are they actively doing about planning, strategizing and implementing digital programs to remain competitive? In fact a Digital Divide is growing between what executives say and what they ”do digitally.” eMarketer reports [...]
Preparing Future Managers for the Digital World:Digital Marketing Alive Course Marketing and Public Relations are being reinvented daily. Advertising agencies and marketing managers are challenged to learn new skill sets and develop more comprehensive and integrated strategies. How are we preparing students to become future executives and managers [...]
Many executives between the ages of 45-65 years are “digital aliens”. They were not brought up in the digital age and feel overwhelmed and sometimes fearful of the new technologies. Many struggle with the changes necessitated by engaging in Digital Marketing. The result is the New Digital Divide between companies [...]
Meeting the Digital Challenge: Part 1 There is little argument that social and digital media are profoundly changing how we, as global society, engage with the media, our colleagues, family and friends, as well as how we do business. Most executives and managers are aware of the digital revolution; many [...]
In the past two years the social media revolution has ignited the automotive manufacturers to success. IT WORKS > > Auto Social Media Factoids: Alan Mulally, Ford CEO, declared, “Social media is the future.” ….Ford’s prowess and investment in social media is legendary. Auto industry will spend about $1.2 billion this year on social [...]
Have you tried to explain to clients, colleagues, businesspeople or students: Why social media works? Why consumers feel they are not listened to? Why traditional advertising has lost much of its power and is not trusted? Why the Digital Media revolution is alive and growing? I recently re-discovered this 2 minute video. [...]
Anyone with a bit of tech savvy can set up Facebook and Twitter accounts and begin posting updates. . But can they accomplish the needs of a business in this digital age? Can a tech savvy youth create competitive advantage, the key for businesses in meeting their goals? For most small [...]
Digital Marketing synergizes social media with other media channels to realize ROI. Many companies launch into social and mobile media without creating a strategy. The old school marketers are transaction oriented. Their strategy is to buy more media eyeballs, potentially creating “buzz” and sales. The new media marketers are customer focused, [...]
To listen to the blogosphere you would think the 30-second TV spot is toast -- no longer relevant. It’s not toast and those spots still work. Advertising – TV or otherwise still has its place and value in an integrated media marketing strategy. It’s easy to know what to do with a TV ad. Advertisers [...]
