Digital Healthcare Archives

Healthcare Case Studies Harnessing the Power of Social Media
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Healthcare Case Studies Harnessing the Power of Social Media
Blog, Digital Healthcare

Healthcare Case Studies Harnessing the Power of Social Media

Healthcare professionals and marketing consultants converged in New York City this month to attend Social Communications & Healthcare; Case Studies and Roundtables, a conference hosted by Business Development Institute. Ira Kaufman, President of Entwine Inc, and I were honored to have been chosen to Moderate Roundtable discussions. Hospitals, non-profits, pharmaceutical companies [...]

irakaufman2017-01-11T00:36:40+00:00May 17th, 2010|

Patient Touchpoint Strategy – 4 Steps to Increase Total Patient Experience
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Patient Touchpoint Strategy – 4 Steps to Increase Total Patient Experience
Blog, Digital Healthcare, Integrated Digital Marketing

Patient Touchpoint Strategy – 4 Steps to Increase Total Patient Experience

Patient Touchpoint Strategy Patient touchpoints or interactions with health care facility and professionals define patient centered care. They determine the total patient experience and satisfaction, affecting not only the clinical tasks but patient outcomes. With the growth of online and social media, healthcare administrators have new tools to evaluate and effect [...]

irakaufman2017-01-11T00:40:07+00:00May 8th, 2010|