In the past two years the social media revolution has ignited the automotive manufacturers to success. IT WORKS > > Auto Social Media Factoids: Alan Mulally, Ford CEO, declared, “Social media is the future.” ….Ford’s prowess and investment in social media is legendary. Auto industry will spend about $1.2 billion this year on social [...]
After many years as a senior manager, consultant, and co-owner on the retail side of the automotive industry I have a unique “view” as I watch the typical automobile dealership management team wrestle with the idea of implementing social media into their organization. It seems the manufacturers have done a [...]
To be successful at social media you need to have a plan. As the publisher, you control the power to distribute your content through digital media platforms such as blogs, mobile, Facebook, YouTube and Twitter. Most businesspersons are overwhelmed with all the options and how to implement them. These six steps [...]
The vast changes in media have triggered a revolution in marketing. Rupert Murdoch noted it in 2006. “To find something comparable, you would have to go back 500 years to the printing press or the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, [...]
Who’s following You? Have you looked in the mirror lately? What’s the fastest growing marketing tool for businesses today? It’s Social Media, and did I mention it’s free? We call it BIZ2.0. It’s a new way of thinking and doing business. For simplicity let’s focus on three of the [...]
