Catalytic Mindset unlocks the leader’s changing mindset. It is transformed by the tension between inner reflection (purpose, core values and open mindedness) and outer experience (organization culture).
Leader Mindset
(inner transformation)
Company/Organization Culture
(outer transformation)
Digital Transformation accelerates organizational change to actualize new models that leverage the networked marketplace.
WHAT NEEDS TO BE TRANSFORMED?
Organization (internal)
Marketplace (external)
What will it take to manage disruption?
… Transformative Management
Dual Velocity Transformation…
Organizations facing disruption have different strategic options. The velocity of change will reflect the organization’s maturity and complexity, leadership priority, competitive opportunity and resources. Here are two scenarios.
Integrated Transformation
Traditional organization: 12-24 months
Exponential Disruption
Startup/New Organization: 3-6 months
Integrated Digital
Marketing Platform
Our Integrated Digital Marketing Strategy brings a digital transformation process which assesses your market and develops your brand to target all client touch points. We design online environments and digital media strategies that incorporate your values and are culturally sensitive. They foster sustainable relationships with your client’s target markets.
We ensure that our clients are not leaving untapped opportunities on the table. Traditional advertising is inefficient and not cost effective, as potential clients are often not receiving the messages. We employ digital marketing to magnify your current advertising, communications, public relations, and online efforts. After we optimize your message and delivery, your company will realize noticeable ROI, loyal, engaged customers and employees and sustainable results.
Transformative Management Platform
Values Based, Impact Driven Modules
Define and Establish
- Digital Marketing Lean Canvas
- Research
- Product/Service Offering
- Customer Segments
- Competitive Analysis
- Social Research/Monitoring
- Clarify Values
- Define Goals
- Shape Brand Message
- Value Proposition
- Remarkable Difference
- Purposeful Branding
- Brand Blueprint
- Establish Online Presence
- Responsive Website
- Social Channels
Convey and Promote
- Content Marketing
- Social Media Marketing
- Paid Social Promotion
- Search Engine Optimization
- Paid Search
- Digital Involvement Cycle Strategy
- Integrated Digital Marketing Table
- Integrated Media Marketing Messaging
Connect and Convert
- Location Marketing
- Mobile Optimization
- Social/Mobile Advertising
- Lead Nurturing
- Email Marketing
- Lead Conversion
- Social Customer Relationship Management
Measure and Refine
- Website Performance Management
- Social Performance Management
- Integrated Performance Management
- Monitoring and Measurement Analytics
- Digital Intelligence
- Sustainable Key Performance Indicators
- Digital Media Evaluation Matrix
- Return on Investment
Our Snapshot
- Established 2006
- Values-driven multi-generational team
- Guides executives to become Puposeful Leaders
- Drives Digital Transformation with sustainable outcomes
Our Credentials
Digital Marketing and Digital Transformation: Authors, Digital Marketing: Integrating Strategy and Tactics with Values
Leadership: Founders, Institute for Transformative Leadership, School of Business and Economics, Lynchburg College (Ranked 2nd in U.S., Leadership Development programs)
Innovation: Founders, ELITE (Excellence in Leadership, Innovation and Technology), partnering with European Academy of Arts and Sciences
Emotional Intelligence: EQ-i Certified Leader
We Live Our Values
Values driven – translating your core values into consistent business strategies
Agile – responding flexibly to the market disruptions and “on demand” to your needs and challenges
Dedicated – committing our senior experts (not junior staff) to delivering strategies for sustainable outcomes
Client intimate – building long-term relationships with your team; acting as trusted advisers and coaches
Transformative – collaborating with your team at every stage to design and implement your roadmap for digital transformation
Actionable – supporting your team to communicate and execute strategies that deliver benefits to all stakeholders
OUR STRATEGIC PARTNERS
Institute for Transformative Leadership (Lynchburg, VA USA)
Kotler Marketing Group (China)
Broadband Solutions Group (Washington D.C., U.S.A.)
Global Transformation Corps Legacy International (Washington D.C., Morocco)
ELITE Leadership Center (European Union)
InfoDom (Croatia)
MAD Talks (United Arab Emirates)
Health Promoters (Netherlands, South Africa)